An often overlooked yet essential factor in workplace satisfaction is the sense of belonging. When employees feel they belong, it doesn’t just enhance their well-being, it drives better collaboration, engagement, and retention. But why is belonging so important, and how does it impact our workplaces?
What does belonging mean?
At its core, belonging is the human need to feel accepted, valued, and connected to others. It’s not just about fitting in; it’s about knowing you’re appreciated for who you are and the contributions you bring. Whether it’s in your community, family, or workplace, a sense of belonging fosters security, identity, and support.
Why belonging matters in the workplace
Belonging in the workplace isn’t just about showing up; it’s about feeling recognised and respected. When employees feel valued, they’re more likely to be motivated and committed to their roles.
Leadership expert Dr. Frances X. Frei of Harvard Business School explains, “Belonging is the feeling that you are valued, that you have a role, and that you are accepted for who you are. It is essential to unlock the full potential of individuals and teams.”
The benefits of fostering a sense of belonging extend to the organisation’s success. Deloitte’s 2020 Global Human Capital Trends report found that employees with a strong sense of belonging are three times more likely to contribute to innovation and four times more likely to perform at their best.
The link between belonging and mental well-being
A strong sense of belonging plays a critical role in mental health. Employees who feel isolated or disconnected are at greater risk for stress, anxiety, and burnout. As Dr. Vivek Murthy, former U.S. Surgeon General, notes, “Loneliness is associated with a greater risk of mental health challenges, and when it happens in the workplace, it can lead to disengagement and burnout.”
On the flip side, organisations that prioritise belonging foster environments where employees feel safe to express themselves. This, in turn, boosts happiness, job satisfaction, and well-being.
The business case for belonging
Belonging isn’t just a nice-to-have, it’s a game-changer. Companies that prioritise belonging see better retention, recruitment, and performance. According to McKinsey & Company, businesses fostering inclusion and belonging report 22% higher profitability and 25% higher productivity. That’s a win-win for everyone.
Today’s professionals are looking for more than just a pay cheque. A 2021 LinkedIn survey revealed that 82% of job seekers consider company culture and belonging plays a huge part in that when applying for roles. Similarly, Reward Gateway’s 2023 study found that more than half of Australian employees would prioritise belonging over a 10% pay rise. It’s clear: belonging matters.
Key drivers of workplace belonging
Creating a sense of belonging takes effort, but it’s worth it. Great Place to Work identifies seven key drivers:
Leadership: Leaders set the tone by championing diversity and inclusion, making everyone feel valued.
Fairness: Equitable treatment and clear policies help ensure all employees feel respected.
Respect and Inclusion: Celebrating individuality and breaking down barriers builds an inclusive culture.
Opportunities to Contribute: When employees know their work matters, they feel more connected to the organisation.
Personal Connection: Building strong, supportive relationships fosters a sense of community.
Shared Values: When employees align with the organisation’s mission and values, they feel part of something bigger.
Growth and Development: Career development opportunities show employees they’re valued and invested in.
Practical steps to foster belonging
Building a culture of belonging doesn’t happen by accident. Here are a few practical tips:
Encourage open communication: Make it easy for employees to share ideas and feedback without fear of judgment.
Promote diversity and inclusion: Embrace different perspectives in hiring, policies, and team-building.
Provide mentorship and support networks: Create programs that help employees grow and build meaningful connections.
Celebrate individual contributions: Highlight achievements and milestones to show employees they’re valued.
Lead with empathy: Check in regularly with employees and offer support when needed.
Conclusion
Belonging at work is more than just a feel-good concept, it’s essential for employee well-being and organisational success. When employees feel they belong, they’re happier, more innovative, and more loyal. By creating an inclusive culture that values connection and contribution, businesses can build stronger, more successful teams.
At AccountAbility, we believe belonging is about more than just fitting in; it’s about thriving. Let’s work together to create workplaces where everyone feels valued and supported.
Written by Melanie Brown, Marketing Executive, Ambition Group Australia.